We get it.  We know it’s hard to see the forest for the trees, because we’ve been there. That’s what makes Impetus unique.  Founded by eBusiness practitioners, we understand the complexities.   And we also know the importance of the customer point-of-view.  No one but your customer sees the cumulative, beginning-to-end online experience.  Our unique approach combines operational & technical know-how with eBusiness acumen, along with best practices from traditional market research to bring you powerful, actionable recommendations for turning your site into a high-performance sales engine. 

We think like customers.  When we begin a project, our work actually starts offline.  Looking at your website happens later.  Your customers don’t begin there, so we don’t either.  We start by defining a typical customer, and the needs that would bring them to your site.  We don’t use automation to perform an audit.  Why?  Customers don’t.  We roll up our sleeves and dive in, click by click, page by page, across the entire customer experience.  Which, by the way, doesn’t always end on the site.  Often, the last stop in our audit is actually at the mailbox.

 We also think like businesspeople.  Our staff is comprised of seasoned internet business professionals, people who’ve logged their own mileage in the trenches, and who understand the investment you’ve made and the realities of self-serve ROI.  Your project is handled start-to-finish by the same person.  We don’t delegate to junior-level staffers once a project begins.  And we’re not programmers; we don’t daydream about whiz-bang new technologies (much, anyway), and we only think technology is cool when it solves a business problem, or a customer problem.