International financial services company Target customer: high net-worth individuals Customer acquisition strategy:  pay-per-click marketing Sales model:  web-based self-serve
Performed full Site Audit Identified 28 crippling factors; culled to Top 10 with highest projected returns Invented new self-serve planning tool for simplifying product customization
Sales volume nearly doubled (92% increase) Shortened sales cycle length from 13 days to 2 days Enabled 20% decrease in PPC spending